Desvio SEM

Typosquatters display your ads to customers who reach fraudulent sites in error. When customers click your ads, you’re wasting money.
Desvio SEM eliminates typosquatters’ ability to connect with your customers, resulting in more quality traffic from your SEM spend and less dollars wasted on fraud.

  • Make your SEM spend go further
    Desvio SEM eliminates typosquatters’ ability to display your ads. With fewer clicks being paid out to fraudsters, your SEM budget reaches hundreds or thousands more customers.
  • Drive more quality traffic to your site
    Desvio SEM makes your SEM spend work as designed – targeting ONLY qualified traffic. If you aren’t wasting dollars on fraudulent clicks, you’ll have more ad inventory available to drive more traffic.
  • Eliminate phishing costs
    Typosquatting costs your customers, too. Phishing can cost the average victim $1,200, which indirectly damages your brand.
  • Save money
    If your ads can’t be clicked on fraudulent sites, you save money!
By the Numbers

200%
Increase in typosquatting in 2009

32 million
Active typosquatted sites

20%
of all hand typed URLs are misspelled

150-200
Average number of typo domains per large brand.

$1 million
Lost annually by large brands on fraudulent SEM clicks